(including Your California Privacy Rights)
TABLE OF CONTENTS
- NOTICE TO CALIFORNIA RESIDENTS
- Information You Provide To Us
- Information We Collect Automatically As You Access and Use the Site
- HOW WE USE INFORMATION COLLECTED THROUGH OUR SITE
- GENERAL AUDIENCE WEB SITE
- Third Parties Providing Services On Our Behalf
- When You Agree To Have Your Personal Information Shared
- Sweepstakes, Contests and Promotions
- Business Transfers
- Legal Protections and Law Enforcement
- INFORMATION YOU DISCLOSE PUBLICLY ON OUR SITE
- INFORMATION WE RECEIVE FROM THIRD PARTIES
- AD SERVING AND TRAFFIC MEASUREMENT SERVICES WE MAY USE; HOW TO "OPT OUT" OF RECEIVING ADVERTISING RELEVANT TO YOU
- OPTING OUT FROM EMAIL, SMS AND MMS COMMUNICATIONS
- THIRD PARTY CONTENT, LINKS TO OTHER WEB SITES AND SERVICES, AND OUR CONTENT FOUND ON OTHER WEB SITES
- CONSENT TO TRANSFER
NOTICE TO CALIFORNIA RESIDENTS
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for marketing purposes and your ability to exercise opt-in choice, please send your request to the following email address: email@example.com and put the statement “Your California Privacy Rights” in the subject field of your e-mail. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address.
INFORMATION WE COLLECT ON OUR SITE
Information You Provide To Us
The Site may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as first and last name, birth date, e-mail address, telephone number, mobile phone number, or home address (“Personal Information”)) or to provide information that allows us to facilitate transactions, activities and your use of the various features and functions we may make available from time to time. For example, we may collect Personal Information when you purchase products or services, register to receive newsletters and emails, send questions or comments to us, or otherwise communicate or interact with us. Please note that information submitted to the Site via a “contact us” or other similar function may not receive a response. We will not use the information provided via a “contact us” or similar function to contact you for marketing purposes unrelated to your request unless you agree otherwise.
Information We Collect Automatically As You Access and Use the Site
Whenever you visit or interact with the Site, Programs (as defined in Section 5 under “Digital Service Providers”) and/or our content, features, functions, promotions or other Site activities we make available, we, as well as third-party advertisers, content providers and/or service providers who we do not control, may use a variety of technologies that collect information about how the Site is accessed and used (“Usage Information”). Usage Information may include, in part, browser type, operating system, the page served, the time, and the preceding page views. Usage Information is generally nonidentifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.
We also automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, technology, item of equipment or other device (collectively, “Device”) you use to access the Site. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Site. The technologies used on the Site to collect Usage Information, including Device Identifiers, may include, but are not necessarily limited to:
- Cookies. A “Cookie”, as further defined herein is a data file placed on a Device when it is used to visit the Site. A Flash cookie is a data file placed on a Device via the Adobe Flash plug-in that may be built-into or downloaded by you to your Device. Cookies and Flash Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. If you choose to disable cookies or Flash cookies on your Device, some features of the Site may not function properly.
- Web Beacons. Small graphic images or other web programming code called web beacons, (also known as “1x1 GIFs” or “clear GIFs”) may be included in our Site and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails that were sent were actually opened or to determine whether content sent was actually viewed.
- Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our server or a third party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.
Without limiting the foregoing, Usage Information collected at the Site in connection with access to Programs may include make and model of the device you are using to access the Site. If you access the Site from a mobile or other device, your unique device identifier assigned to that device or other transactional information for that device may be collected. This type of technology often includes an anonymous unique identifier that will track and store your user preferences while you are visiting and/or using the Site and/or your interaction with the digital retailers, as well as technical information about your use of the Site.
We may record the web page from which you linked to the Site (for example, another website or a search engine); the pages you visit on the Site; the website you visit after the Site; the ads you see and/or click on; other information about the type of web browser, computer, device, platform, related software and settings you are using; any search terms you have entered on the Site or a referral site; and other usage activity and data logged by us. We use this information for internal system administration, capacity planning, to help diagnose problems with our servers and generally to improve the operation of the Site. We may also use such information to gather broad demographic information, such as country of origin and Internet service provider or carrier. All of these technologies are designed give us information that can assist us to improve the Site and to more effectively personalize your experience using the Site. These technologies may enable us to relate your use of the Site to other information about you, including Personal Information.
HOW WE USE INFORMATION COLLECTED THROUGH OUR SITE
We may use information collected through our Site, including Personal Information, in order to: (1) process requested transactions and allow you to participate in features we offer on the Site; (2) process your registration, including, at times, verifying that the e-mail address you provide is active and valid; (3) provide you with information that you have requested or agreed to receive; (4) tailor content, advertisements, and offers we serve you; (5) improve the Site and for internal business purposes; (6) contact you with regard to your use of the Site, and, in our discretion, changes to any of our policies; and (7) for purposes disclosed at the time you provide your Personal Information or otherwise with your consent.
If you use the Site to send a friend an invitation to participate in the Site or send other communications related to us, the information you provide (typically, names and e-mail addresses) is used on a one-time basis to facilitate the communication on your behalf, and is not used for any other marketing purposes unless we obtain consent from that person.
Without limiting the foregoing, we use your personal information and usage information to verify the content and Programs you are permitted to access.
GENERAL AUDIENCE WEB SITE
The Site is a general audience web site, and we do not knowingly collect Personal Information from children younger than 13 years of age (“Child” or “Children”). However, we know that certain web pages, such as those promoting a G-rated movie, may attract Children. On those web pages, we may request and utilize an e-mail address or other online contact information, which may include the online contact information of a Child, for one-time use of that information. For example, we may collect email addresses to allow visitors to receive a fun automated reply from a motion picture’s character. After the online contact information is used once in connection with the specific purpose for which it was collected, we delete the online contact information from our records and do not keep it or use it to re-contact the visitor. Additionally, if we are notified that a Child has submitted Personal Information to us through our Site we will delete that Child's Personal Information. If submitted for one time use, we will delete the Child’s Personal Information after the requested use is completed.
WITH WHOM WE MAY SHARE INFORMATION
Third Parties Providing Services On Our Behalf. We may from time to time employ third parties to perform functions on our behalf; examples include hosting or operating our Site, executing IVR programs, sending e-mail and mobile message communications, data analysis, payment processing (if applicable), and providing customer support. We may share Personal Information with third parties in order for them to provide content or complete a requested transaction or otherwise perform services for us.
Sweepstakes, Contests and Promotions. The Site may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials.
Business Transfers. We may share your Personal Information with other entities affiliated with us for internal reasons, primarily for business and operational purposes. We or any of our assets, including the Site, may be sold, or other transactions may occur in which your Personal Information is one of the key business assets for the transaction. In such a case, your Personal Information may be one of the business assets we transfer. Hence, we reserve the right to disclose and transfer user information, including Personal Information in connection with a corporate merger, consolidation, restructuring, the sale of certain of our stock and/or assets, or other corporate change including, without limitation, during the course of any due diligence process.
Legal Protections and Law Enforcement. We may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier, (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Site or the public. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, in our discretion. Such disclosures may be carried out without notice to you.
INFORMATION YOU DISCLOSE PUBLICLY ON OUR SITE
Functionality on the Site may permit interactions between the Site and a third party web site or service, such as enabling you to “like” a product on our Site or “share” content to other web sites or services. If you choose to “like” or “share” content on the Site or to otherwise post information from or via the Site to a third party’s web site, service, feature or application, that information will become public and the third party may have access to information about you and your use of our Site.
INFORMATION WE RECEIVE FROM THIRD PARTIES
AD SERVING AND TRAFFIC MEASUREMENT SERVICES WE MAY USE; HOW TO "OPT OUT" OF RECEIVING ADVERTISING RELEVANT TO YOU
We license technology to serve advertisements on our own site and within our videos and other content as that content is served across the Internet. In addition, we may use third party network advertisers to serve advertisements and third party analytics service providers to evaluate and provide us with information about the use of the Site and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own Cookies, web beacons and embedded scripts on your Device and they may otherwise collect or have access to information about you, including Usage Information.
With regard to advertisements, we and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the Site and other web sites. Cookies and web beacons, including those set by third party network advertisers, may be used to, among other things, target advertisements, prevent you from seeing the same advertisements too many times, or to conduct research regarding the usefulness of certain advertisements to you. We may share Usage Information about visitors to the Site with third party advertising companies for the same purposes. We may use a variety of companies to serve advertisements. You may wish to visit http://www.networkadvertising.org/managing/opt_out.asp, which provides information regarding the “opt-out” procedures of certain third party ad servers we may use.
OPTING OUT FROM EMAIL, SMS AND MMS COMMUNICATIONS
You may opt out of receiving e-mail newsletters by following the opt-out instructions provided to you in those e-mails. If you sign up to receive SMS or MMS messages that may be offered on the Site, you may unsubscribe from any SMS or MMS messages received by replying “STOP”. Please note that we reserve the right to send you certain communications relating to your use of the Site and these transactional messages may be unaffected if you choose to opt-out from marketing communications. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Site. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.
We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use the Site and provide us with your information at your own risk.
THIRD PARTY CONTENT, LINKS TO OTHER WEB SITES AND SERVICES, AND OUR CONTENT FOUND ON OTHER WEB SITES
Certain content on the Site may be hosted and served by third parties, which may include third party widgets (such as those that allow you to “like” or “share” content with third party web sites and interactive services, or third party “get tickets and showtimes” widgets). In addition, when you are on the Site you may be directed to other websites or services that are operated and controlled by third parties. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. In addition, our widgets or other content may be included on web pages, websites and/or services that are not associated with us. We have no control over these third parties. These third parties may send their own Cookies to your Device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. We are not responsible for the privacy practices or business practices of any third party web site.
CONSENT TO TRANSFER
The Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Site, or providing us with any information, you consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.